IFA has brought consumer technology to Berlin for more than a century. For IFA 2026, ESR returns with Designed for What's Next and a booth built around something simple: showing what goes into the products, then showing how they work in everyday life.
Find ESR at Messe Berlin, Hall 3.2, Stand H3.2-121, from September 4 through 8.
This year's booth has two sides. ESR Lab brings the materials, testing, and engineering behind the products into view. ESR Experience takes those same products out of the lab and puts them into familiar setups for daily life, creativity, and travel.
From vegan leather iPhone cases and anti-yellowing clear cases to Corning screen protection, Qi2 25W CryoBoost chargers, Xtend retractable chargers, MagSafe wallets, and iPad accessories, the retail products featured below are available to explore online, with availability varying by region.
Recognition at IFA 2026(The Best ESR Gadgets at IFA 2026)
Two products from ESR's IFA 2026 lineup have been named IFA Innovation Award Honorees , recognizing the practical design and engineering behind this year's new releases.
The ESR Cyclone 25W Magnetic Charging Pad with CryoBoost was recognized in Best in Tech for Good & Accessibility. Its combination of Qi2 25W wireless charging, CryoBoost active cooling, and an adjustable stand is designed to make fast wireless charging easier to use in everyday settings.
The ESR Geo Select Wallet was recognized in Best in Design, a category that highlights products where design improves usability, solves practical problems, or brings new thinking to materials and interaction. The wallet combines everyday storage with built-in Apple Find My support, making tracking part of the wallet itself rather than a separate add-on.
Cyclone also stood out among technology media covering IFA 2026, receiving a Techlicious Editor's Choice Award and being selected for Techaeris' Best of IFA 2026.
Visitors can see both IFA Innovation Award honorees, along with the rest of ESR's latest charging, protection, and everyday-carry lineup, at Hall 3.2, Stand H3.2-121.
ESR Cyclone 25W Magnetic Charging Pad with CryoBoost
Recognized in Best in Tech for Good & Accessibility, Cyclone combines Qi2-certified 25W wireless charging, CryoBoost active cooling, and an adjustable stand for a faster, cooler, and more flexible charging setup.
- Qi2-certified 25W wireless charging
- CryoBoost active cooling
- Adjustable charging stand
- IFA Innovation Award Honoree 2026
ESR Lab: See What Goes Into the Product
A case finish, a cooling fan, a sheet of protective glass — most of the engineering behind an accessory disappears once the product reaches your hand.
ESR Lab brings some of that work back into view. Visitors can handle the materials, try the demonstrations, and see the testing behind several of ESR's latest products.
The Leather Studio: Meet the Atelier Vegan Leather Case
The Atelier Magnetic Case is ESR's first vegan leather iPhone case, adding a softer, more refined finish to a category normally dominated by clear plastic and rugged materials.
At the Leather Studio, visitors can handle material samples and put the finish through simple demonstrations. A marker and alcohol wipe show how easily everyday stains can be cleaned, while a coin test gives visitors a closer look at how the surface handles everyday contact and wear.
The case uses silicone-based vegan leather with an oleophobic, stain-resistant finish. On the phone, it combines that material with a 15°–69° adjustable Flex Stand, Camera Control cover, MagSafe compatibility, microfiber lining, and drop protection rated up to 11 ft.
Atelier is available for the iPhone 17 Pro and iPhone 17 Pro Max, with ESR also preparing the line for its 2026 Pro models, including iPhone 18 Pro and iPhone 18 Pro Max cases.
Explore ESR Atelier Cases
Discover ESR's vegan leather magnetic cases with a refined finish, MagSafe support, and built-in stand options.
Shop Atelier Cases
Anti-Yellowing Clear Cases: See the Aging Test
A clear case is easy to judge when it is new. The more useful question is how it looks after months of light, heat, and everyday use.
At the booth, ESR's anti-yellowing clear cases are displayed alongside standard clear-case materials after accelerated aging tests. ESR's SGS-certified testing uses UV exposure, high temperatures, and repeated aging cycles to evaluate how the materials change over time.
The results show yellowing resistance equivalent to about 5.5 months of real-world exposure under the test methodology. Actual results can vary with environment and use, but the display makes the difference between the materials easy to see.
The Classic Hybrid Magnetic Case pairs its anti-yellowing construction with MagSafe compatibility and Camera Control support, while selected versions add ESR's adjustable Flex Stand for portrait or landscape viewing.
For anyone shopping for a clear iPhone case because they want to keep the original color of the phone visible, this is one of the easiest demonstrations at the booth to understand at a glance.
Corning Screen Protection: Try the Impact Challenge
The screen-protection demonstration is harder to miss.
A 64 g steel ball is dropped from 75 cm onto an ESR screen protector mounted on an acrylic base. The goal is not to suggest that protective glass can never break. It is to show how the protector is designed to absorb and distribute impact before that force reaches the display underneath.
ESR Lab testing has measured up to 10x impact absorption, while selected ESR Armorite Pro screen protectors use Accessory Glass by Corning™, which provides up to 2x better scratch resistance compared with other screen protector glass.
Installation gets its own part of the display. Visitors can see ESR's latest UltraFit system for iPhone alongside installation systems for iPad and Apple Watch, turning something that is normally done once at home into another hands-on booth demo.
Explore ESR screen protectors made with Accessory Glass by Corning™ for compatible devices.
Shop Corning Screen ProtectorsCryoBoost: Fan-Cooled Qi2 25W Charging
Wireless charging generates heat, especially as charging speeds increase. CryoBoost tackles that with active cooling built directly into the charger.
The latest ESR CryoBoost lineup combines Qi2-certified 25W wireless charging with a built-in cooling fan to help manage temperature while charging. The result is designed for faster, cooler wireless charging without adding another device to the setup.
At IFA, ESR has made the normally hidden part impossible to miss: the fan has been scaled up to furniture size at the booth.
The giant fan is a visual concept model, not a working charger. The products using the technology are very real, including the Cyclone 25W Magnetic Charging Pad with CryoBoost , CryoBoost 3-in-1 charging stations, and CryoBoost car-charging options.
The Cyclone also works as an adjustable charging stand, making it easier to use an iPhone in portrait or landscape while it charges.
Cyclone 25W Magnetic Charging Pad with CryoBoost
Get Qi2 25W magnetic wireless charging with CryoBoost active cooling and an adjustable stand in one compact setup.
Shop Cyclone 25W Use code BLOG20 at checkout.Xtend Retractable Chargers: Less Cable to Carry
The Xtend display starts with one of the least glamorous parts of charging: the cable.
The Xtend 45W GaN Retractable Wall Charger combines the charger and cable into one compact unit. Its built-in USB-C cable extends to 3.1 ft (95 cm) when needed and retracts back into the charger when it is time to pack. A second USB-C port lets it charge two devices without adding another wall adapter.
It also supports PD 3.2 AVS and PPS across compatible USB-C devices.
The same idea moves into the car with the Xtend 100W Retractable Car Charger . It has two built-in 3.1-ft retractable USB-C cables plus an additional USB-A port for charging up to three devices. Total output reaches up to 100W, while a single USB-C cable can provide up to 67W to compatible devices.
At the booth, there is not much explaining to do. Pull the cable out, plug in, then let it retract when you are finished.
Shop ESR Xtend Retractable Chargers
Built-in retractable cables keep charging setups cleaner at home, at work, and in the car.
ESR Experience: Products in Everyday Setups
ESR Experience takes the opposite approach.
Instead of starting with materials or specifications, this part of Booth H3.2-121 groups products around three familiar situations: Seamless Living, Creativity, and Travel.
It gives visitors a better sense of how several accessories fit together instead of looking at every product in isolation.
Seamless Living
Phone, AirPods, Apple Watch, wallet, charger — most people carry or use several devices before they have even left the house.
The Seamless Living area brings those accessories into one setup, including magnetic phone cases, AirPods cases, Apple Watch protection and bands, MagSafe wallets, and multi-device charging stations.
The Equinox Apple Watch Sport Band, case-and-wallet combinations, and CryoBoost 3-in-1 charging station are among the products on display.
The benefit is not a single dramatic feature. It is having fewer small things to adjust, swap, disconnect, or carry during the day.
Shop Phone Accessories · Shop Case + Wallet Bundles
Creativity: More Ways to Use an iPad
One iPad can move from typing to drawing, watching, presenting, or homework within the same day. This part of the booth is built around those changes.
Visitors can try ESR's iPad cases, keyboard cases, screen protectors, Find My-enabled digital pencil, and wireless mouse accessories together rather than as separate categories.
The Bounce Kids iPad Case is also part of the display, adding an easy-grip handle and protective construction for the way children actually carry and use a tablet.
For work and study, the keyboard and stand setups make it easier to move between desk-based typing and more casual tablet use. For drawing and note-taking, visitors can compare the different screen and stylus setups in person.
Shop iPad Cases · Shop iPad Keyboards
Travel
The Travel area is where several of the booth's ideas start to overlap.
The Xtend 45W wall charger, Xtend 100W car charger, CryoBoost foldable 3-in-1 travel charging station, compact phone cases, and case-and-wallet bundles are grouped around one goal: taking fewer loose pieces without giving up the things you actually use on the road.
The Geo Find My Wallet Stand adds another travel-friendly feature. It attaches magnetically to compatible iPhones and works with Apple's Find My network, giving users access to location tracking, Play a Sound, and Left Behind notifications.
For anyone who has searched a hotel room or airport bag for a misplaced wallet, it is a small feature with an obvious use.
Explore ESR MagSafe Wallets
Discover ESR magnetic wallets, including Find My-enabled options designed for easier everyday carry and travel.
Shop MagSafe Wallets
Refined Living
At the center of ESR Experience is a coordinated Deep Burgundy setup.
The display brings together an Atelier vegan leather phone case, Cyclone 25W charging pad, Xtend wall charger, Find My wallet, Equinox watch band, and AirPods case, all coordinated in Deep Burgundy.
It shows another side of the accessory category: cases, chargers, wallets, and wearable accessories do not have to look like unrelated pieces of hardware.
For people who care about how their everyday tech looks together, the setup offers a different way to browse the same ESR ecosystem.
Can't Make It to Berlin? Shop the IFA 2026 Lineup Online
Most people reading about IFA 2026 will not be standing inside Messe Berlin this week.
The good news is that the retail products featured throughout ESR Lab and ESR Experience can also be explored online. That includes the newest ESR phone cases, Corning screen protectors, Qi2 25W wireless chargers, retractable chargers, MagSafe wallets, Apple Watch accessories, and iPad productivity gear.
So if Berlin is not on the calendar, you are not missing the products.
Just the giant fan.
Explore ESR's Latest Products
Shop charging, protection, MagSafe accessories, and productivity gear featured around ESR's IFA 2026 showcase.
Use code BLOG20 at checkout.
Shop ESRVisit ESR at IFA 2026
| Show | IFA 2026, Berlin |
|---|---|
| Dates | September 4–8, 2026 |
| Venue | Messe Berlin, Messedamm 22, 14055 Berlin |
| ESR Booth | Hall 3.2, Stand H3.2-121 |
| Booth Format | 100 sqm · Island booth · Open on all four sides |
| Location | Near the main aisle and main entrance, Hall 3.2 |
| General Visitor Hours | Sep 4: 12:00–18:00 · Sep 5–8: 10:00–18:00 |
| Trade Visitor Hours | Sep 4–8: 9:30–18:00 |
IFA's official 2026 visitor information confirms public access from 12:00 on September 4 and from 10:00 on September 5–8, with trade visitors able to enter the exhibition halls from 9:30 each day.
A custom gift will also be available for visitors to Stand H3.2-121. Daily quantities are limited, so it is worth stopping by earlier rather than leaving it until the end of the day.
Use the official IFA app or the signage at Messe Berlin for hall navigation. Tickets and travel information are available directly from IFA; ESR does not sell or distribute admission tickets.
For Media & Creators
Media and creators planning coverage during IFA 2026 can arrange time with the ESR team before arriving.
Josh Liu is coordinating press and creator appointments on-site and can arrange a product walkthrough, focused demonstration, or booth shoot. Pre-arranged appointments will receive priority during busy periods, although walk-ins are also welcome when the team is available.
Product imagery and brand assets can be accessed through the QR code at the booth or requested in advance through ESR's European PR contact.
Contact: pr.europe@esrtech.com
About ESR
Founded in 2009, ESR designs accessories for iPhone, iPad, Samsung Galaxy, Apple Watch, AirPods, and other everyday devices. Its current lineup spans mobile protection, MagSafe-compatible accessories, Qi2 wireless charging, screen protection, magnetic wallets, and iPad productivity products.
The products at IFA 2026 bring those categories together under Designed for What's Next — with the focus on materials, protection, charging, and everyday usability rather than technology for technology's sake.
IFA 2026 FAQs
What products is ESR showing at IFA 2026?
ESR's IFA 2026 booth includes Atelier vegan leather cases, Classic Hybrid anti-yellowing clear cases, Accessory Glass by Corning™ screen protectors, CryoBoost Qi2 25W wireless chargers, Cyclone charging pads, 3-in-1 charging stations, Xtend 45W and 100W retractable chargers, Geo Find My wallets, iPad cases and keyboards, Apple Watch accessories, AirPods cases, and kids iPad cases.
Can I buy the products ESR is showing at IFA 2026?
Yes. The retail products featured in this article are available through ESR's online store, although exact models, colors, pricing, and availability can vary by country or region.
Where is the ESR booth at IFA 2026?
ESR is in Hall 3.2, Stand H3.2-121 at Messe Berlin. The 100 sqm island booth is open on all four sides and is located near the main aisle and entrance to Hall 3.2.
Can I try ESR products at the booth?
Yes. ESR Lab and ESR Experience are designed around hands-on demonstrations. Visitors can handle materials, try charging products, explore iPad setups, and see protection demonstrations during show hours.
What is the difference between ESR Lab and ESR Experience?
ESR Lab focuses on what goes into the products, including materials, protection testing, anti-yellowing technology, Corning screen protection, and charging engineering. ESR Experience shows how those products work together in everyday setups for daily life, creativity, and travel.
What is Accessory Glass by Corning™?
Accessory Glass by Corning™ is glass developed by Corning specifically for screen protector applications. ESR uses it in selected Armorite Pro screen protectors alongside ESR's own impact-protection design and UltraFit installation systems.
Where can I find ESR's IFA 2026 products if I am not in Berlin?
The retail products featured at the booth can also be explored on ESR's online store, including iPhone cases and screen protectors, Qi2 wireless chargers, retractable chargers, MagSafe wallets, iPad accessories, and Apple Watch accessories.
When is IFA 2026?
IFA 2026 takes place from September 4 to September 8, 2026, at Messe Berlin in Germany. General visitors can enter from 12:00 on September 4 and from 10:00 on September 5–8.
